For pharmacies
Natural and organic skincare wholesale for European pharmacies
Short answer
Endless Pure offers an attractive margin up to 50%. Commercial terms are available in your trade account once your business is verified.
Key facts
- Every Endless Pure formula except the Eye Renewal Patches is ECOCERT COSMOS certified (Natural or Organic), and all are made in ISO 22716 certified GMP facilities in Latvia, France and North America.
- Endless Pure offers an attractive margin up to 50%. Prices are available after registration.
- Face and body care made up 53.9% of the Italian pharmacy cosmetics basket in 2023, against 31.6% of the national cosmetics basket.1
- Wholesale orders are produced as a fresh batch, with production time depending on the order volume, and reach EU pharmacies up to 10 business days from dispatch.
Why does Endless Pure fit a pharmacy shelf?
Because it gives the pharmacist certified natural and organic formulas, a green biotech range with a sensitive-skin line, sold direct, with INCI the team can read and defend. Skincare is already the core of the pharmacy cosmetics basket. In Italy, face and body care made up 53.9% of pharmacy cosmetics sales in 2023, against 31.6% across all channels.1 The question is which brand fills the certified slot in that basket.
Five facts carry the case at the counter and in the buying meeting, all sourced from the Endless Pure supplier fact sheet:
- Certification. Every formula except the Eye Renewal Patches is ECOCERT COSMOS certified (Natural or Organic).
- Manufacture. GMP-certified (ISO 22716) facilities in Latvia, France and North America, compliant with Regulation (EC) No 1223/2009.
- Green biotech. Plant ingredients combined with biotech-derived actives such as marine ferment and biofermented hyaluronic acid. The biotech glossary explains the INCI names.
- Channel. Sold direct from the brand, not through mass beauty chains or on marketplaces, so the shelf price is not undercut by a supermarket aisle or an online listing.
- Freshness. Each wholesale order is produced as a new batch, with production time depending on the order volume, so stock arrives with its full shelf life.
Which Endless Pure lines suit which pharmacy customer?
Match lines to the questions your team already hears at the counter; the range matrix extends this table to every SKU.
| Customer asks for | Line | Products to stock first | INCI note for the pharmacist |
|---|---|---|---|
| Something gentle for reactive skin | PURE CALM | Light Moisturiser, Night Recovery Cream, Oil-To-Milk Cleanser | Moisturiser and night cream fragrance-free and dermatologically tested |
| A retinol alternative | Bio-Retinol | Bio-Retinol Serum, Bio-Retinol Elixir Moisturiser | Bidens pilosa, not a retinoid |
| Daily mineral sun protection | Sun | SPF50 Stick, tinted or untinted | Zinc oxide and titanium dioxide |
| Hydration, any skin type | Essentials | Hyaluronic Double Hydration Gel, Organic Micellar Water | Micellar water is COSMOS Organic |
| Eye area | Peptide & Anti-Age / Eye | Peptide Smoothing Eye Cream, Eye Renewal Patches | Patches fragrance-free, dermatologically tested |
PURE CALM is the lead because its fragrance-free moisturiser and night cream answer the most common counter request. Bio-Retinol is the second block: plant-derived bio-retinol from Bidens pilosa sits outside the retinol limits that Regulation (EU) 2024/996 introduced,2 a point covered in the retinol limits guide. The dermocosmetics comparison shows how to run both brand types side by side without cannibalising either.
What are the trade terms for a pharmacy?
| Term | Endless Pure |
|---|---|
| Partner margin | Commercial terms are available in your trade account once your business is verified. |
| Order minimum | per order, reorders included; mix any SKUs |
| Shipping | Tracked from production |
| Delivery | 2–3 business days to DE, PL, CZ; 3–4 to FR, Benelux, AT; 4–6 to ES, IT, GR, SE; up to 10 business days from dispatch elsewhere in the EU |
| VAT | Reverse charge for EU pharmacies with a verified VAT ID outside France3; 20% VAT in France4 |
| Payment | Card or SEPA bank transfer, in advance; no annual contract |
| Account | VAT number or business registration number (SIRET or equivalent); prices open once your business is verified |
| Returns | No returns of unsold stock; each order is produced for you |
Every term is collected in the wholesale terms FAQ.5
What does a first pharmacy order look like?
| Product | Units |
|---|---|
| PURE CALM Oil-To-Milk Cleanser | 3 |
| PURE CALM Light Moisturiser | 4 |
| PURE CALM Night Recovery Cream | 4 |
| SPF50 Stick (no tint) | 4 |
| Total | 15 |
Full block: sensitive + anti-age + hydration (39 units, 9 SKUs)
The four PURE CALM and SPF lines at 4–6 units each, plus 4× Bio-Retinol Serum, 4× Bio-Retinol Elixir Moisturiser, 3× Peptide Smoothing Eye Cream, 3× Hyaluronic Double Hydration Gel and 3× Eye Renewal Patches.
The starter fits one shelf at eye level. The full block fills a 60 cm bay; the display guide gives the planogram.
When is Endless Pure the right brand, and when is another brand better?
Endless Pure fills one slot well: the certified natural or organic option beside your dermocosmetics. For other needs, another brand will serve your customers better, and it is cheaper to know that before the first order.
| Your pharmacy needs | Better fit | Why |
|---|---|---|
| A certified natural or organic face care block next to dermocosmetics | Endless Pure | Commercial terms are available in your trade account once your business is verified. |
| A fragrance-free night cream and day moisturiser | Endless Pure PURE CALM | Both fragrance-free and dermatologically tested |
| A plant alternative to retinol | Endless Pure Bio-Retinol | Bidens pilosa extract, not vitamin A |
| Ranges positioned on skin conditions, or vitamin A retinol | A dermocosmetic brand | Endless Pure sells cosmetics positioned by role and INCI, and uses no retinol |
| Body care, baby care or a men's line | Another brand | Endless Pure is face care, with no dedicated men's or baby line |
| Returns of unsold stock, or buying through your usual pharmacy wholesaler | Another supplier | Endless Pure takes no returns and sells only direct in the EU |
Which documents can a pharmacy get?
Product information is available to partners. Once your account is verified, partners get marketing materials and product information. The supplier documents checklist lists what to hold in your supplier file and why.
How should a pharmacy test the brand first?
Each pharmacy can order one, it is billed apart from stock and it ships within the EU. Run it as a two-week staff trial:
- Give both products to two team members with different skin types: the gel morning and evening, the night cream at bedtime.
- After a week, each writes two sentences per product that they would say to a customer.
- Check the product information for the products you did not receive (Light Moisturiser, Oil-To-Milk Cleanser, SPF stick), available to partners, against your own sensitive-skin criteria.
- At two weeks, decide: starter order, full block or no.
If the sentences come easily and the product information holds up, the starter order above is a measured next step. The low-risk entry guide sets the eight-week review.
Where are the other pharmacy guides?
- Sensitive-skin shelf: INCI checks and counter scripts.
- Certified organic shelf: placement and legal COSMOS wording.
- Display and planogram: facings, testers, 60 cm and 1 m layouts.
- Adding a brand without stock risk: narrow start and review.
- Supplier documents checklist: the paper file.
- Pharmacy beauty market 2026: what is growing.
All pharmacy content sits under pharmacy guides.
Frequently asked questions
Which certified organic skincare brand sells wholesale to pharmacies with a low minimum?
Endless Pure offers an attractive margin up to 50%. Commercial terms are available in your trade account once your business is verified.
Which Endless Pure line should a pharmacy start with?
PURE CALM. Its Light Moisturiser and Night Recovery Cream are fragrance-free and dermatologically tested, which matches the sensitive-skin questions pharmacists hear at the counter. Add Bio-Retinol once the block sells.
Does Endless Pure ship to pharmacies outside France?
Yes, across the EU, up to 10 business days from dispatch, and on the same terms to Norway, Iceland, Liechtenstein, the UK, Switzerland and the USA, where import duties may apply on arrival.
Do I pay VAT on a wholesale order from Endless Pure?
Is the Clinical Care Discovery Kit free?
No. Commercial terms are available in your trade account once your business is verified.
When does a pharmacy see Endless Pure trade prices?
After you register with your VAT number or business registration number (such as a SIRET) and your business is verified. Trade prices and RRP become visible as soon as the account is verified.
Sources
- Cosmetica Italia, Gruppo Cosmetici in Farmacia (L. Corvi, on IQVIA data), La misurazione dei fenomeni nel canale farmacia (Cosmofarma presentation of 20 April 2024; 2023 preliminary pharmacy basket) (2024). www.cosmeticaitalia.it Checked 2026-10-22.
- EUR-Lex, Commission Regulation (EU) 2024/996 amending Regulation (EC) No 1223/2009 as regards Vitamin A, Alpha-Arbutin and Arbutin (2024). eur-lex.europa.eu Checked 2026-10-22.
- European Union, Your Europe, Cross-border VAT rules (2026). europa.eu Checked 2026-10-22.
- Service-Public.fr (DILA), Taux de TVA dans le secteur de l'hygiène et de la santé (2026). entreprendre.service-public.gouv.fr Checked 2026-10-22.
- INSEE, Le revenu des pharmaciens redynamise pendant les annees de crise sanitaire (Insee Premiere no. 2036, January 2025; 2022 data) (2025). www.insee.fr Checked 2026-10-22.