How-to
Endless Pure wholesale terms, answered

Short answer
Each order is made as a fresh batch, with production time set by order volume, and reaches EU partners within up to 10 business days from dispatch. No annual contract. Commercial terms are available in your trade account once your business is verified. Endless Pure offers an attractive margin up to 50%.
Key facts
- Endless Pure offers an attractive margin up to 50%. Prices are available after registration.
- Shipping: tracked from production; EU transit up to 10 business days from dispatch; production time depends on the order volume.
- Countries on standard terms: the EU, Norway, Iceland, Liechtenstein, the United Kingdom, Switzerland and the USA.
- VAT: EU reverse charge with a valid, verified VAT ID; French businesses pay 20% French VAT.
Every trade term on one page. For how to compare these terms with another supplier's, use the transparent offer checklist.
What are the Endless Pure terms at a glance?
| Term | Endless Pure |
|---|---|
| Who can buy | Businesses with a VAT number or a business registration number (SIRET or equivalent): pharmacies, parapharmacies, clinics, cosmetologists, salons, concept stores, online shops |
| Verification | Manual check of your business before prices and ordering open |
| Trade price | Commercial terms are available in your trade account once your business is verified. |
| Order minimum | per order, reorders included |
| Per-SKU minimum | None |
| Shipping | Tracked from production |
| Production | Fresh batch; time depends on order volume |
| EU transit | Up to 10 business days from dispatch |
| Standard-terms countries | EU, NO, IS, LI, UK, CH, USA |
| Payment | Card or SEPA bank transfer, in advance; deferred payment only for regular large-volume partners |
| VAT | EU reverse charge with verified VAT ID1; VAT included without an intra-EU VAT number; 20% for French businesses2 |
| Contract | None; no annual commitment |
| Returns | No returns of unsold stock; each order is produced for you |
| Marketplaces | Not allowed for partners; own webshop allowed |
| Distributors | None in the EU, EEA, UK, CH or USA; outside that zone, case by case |
| Exclusivity | Never on a first order; after several consecutive orders and country-specific KPIs |
| Label translations | Print-ready sticker files on request; the reseller prints and applies them |
| Discovery Kits | excl. VAT, two full-size products, one per business, outside the minimum, EU only |
| Contact | [email protected] |
Who can open a trade account, and how long does it take?
Any business with a VAT number or a business registration number (such as a SIRET) that resells or uses skincare professionally. Once your business is verified, the account shows the trade price and RRP of every product and lets you order online. A website helps verification, but it is not required: a physical shop or an established professional practice also qualifies.
How is the trade price calculated?
In another country, take the VAT out of the RRP at your own rate first.
What is the minimum order, and does it apply to reorders?
The first order and every reorder share the same threshold.
How is shipping handled and how long does delivery take?
Every order is produced as a fresh batch and shipped with tracking directly from production. Production time depends on the order volume. Within the EU, delivery takes up to 10 business days from dispatch; typical transit by country:
| Destination | Transit after production |
|---|---|
| Germany, Poland, Czech Republic | 2–3 business days |
| France, Benelux, Austria | 3–4 business days |
| Spain, Italy, Greece, Sweden | 4–6 business days |
| Other EU countries | Up to 10 business days |
| UK, Switzerland, NO, IS, LI, USA | Standard terms; customs clearance on arrival |
Plan reorders on total lead time: production plus transit. For a pharmacy in Lyon, that is the production time for the order volume plus 3–4 business days of transit.
Which countries are served on standard terms?
All EU member states, plus Norway, Iceland, Liechtenstein, the United Kingdom, Switzerland and the USA. Outside the EU, import duties or taxes may be due on arrival and are paid by the importer. Other countries are served on request, with a minimum agreed individually. Country specifics are covered in importing into the UK, stocking EU cosmetics in Switzerland and shipping outside the EU.
How is VAT handled?
Prices are excluding VAT. For an EU business outside France with a valid VAT ID, the invoice carries no VAT under the reverse-charge mechanism1; you account for VAT in your own return. The number is checked in VIES, the European Commission's validation service, so make sure your VAT ID is active there before your first order.3 French businesses are invoiced with 20% French VAT.2
How do I pay, and is there a contract?
Pay in advance by card or by SEPA bank transfer. Deferred payment is offered only to regular partners with large volumes, by individual agreement. There is no annual contract, no purchase target and no obligation to reorder. Territory exclusivity is never granted on a first order; it can follow only after several consecutive orders and agreed KPIs that depend on the country. Individual terms for a multi-site group can be discussed at [email protected].
What are Discovery Kits?
A business may order one kit, and picks the one that fits its channel.
| Kit | For | Contents |
|---|---|---|
| Clinical Care | Pharmacies, parapharmacies, health retailers | PURE CALM Night Recovery Cream 50 ml, Clarifying Foaming Gel 200 ml |
| Editorial | Concept stores, online retailers | Bio-Retinol Elixir Moisturiser 50 ml, Clarifying Foaming Gel 200 ml |
| Aesthetic Pro | Aesthetic professionals, beauty institutes, clinics | Double Peptide Serum 30 ml, Organic Micellar Water 200 ml |
The Night Recovery Cream is fragrance-free. How to run the test is in the brand test protocol.
What documents and assets do partners get?
Partners get marketing materials and product information, inside the partner account. Every formula except the Eye Renewal Patches is ECOCERT COSMOS certified (Natural or Organic), and production runs in ISO 22716 certified GMP facilities in Latvia, France and North America in line with Regulation (EC) No 1223/2009. What a retailer should keep on file is listed in the supplier documents checklist.
Can I return unsold stock or sell on marketplaces?
No to both. Each order is produced as a fresh batch for your business, so unsold stock is not taken back; keep the first order small instead, with no minimum per product and a Discovery Kit before it. Partners may sell in store and on their own webshop, but may not list Endless Pure on marketplaces. That rule protects every stockist's shelf price, including yours.
If the pack does not cover your country's language, ask [email protected] for print-ready translation sticker files (PDF, SVG or another format). Printing and applying the stickers is done by the reseller.
How do I place an order online?
Card is quickest, because payment and order are matched at checkout. The order then goes into production as a fresh batch and ships with tracking straight from production.
When the parcel arrives, count units against the confirmation, photograph any damaged carton before opening further, note batch numbers and expiry dates, and report any discrepancy to [email protected] the same day. Reorders are faster: open your order history, repeat a previous order, adjust quantities and pay. The full walkthrough is in placing a wholesale order online.
What does the partner catalogue contain?
After verification, the partner portal is the catalogue. Every product shows its trade price and RRP, and partners get marketing materials and product information. Before you apply, the public versions are the buyer fact sheet and the range matrix; what any usable catalogue should list is in requesting a wholesale catalogue.
How do I judge the range before stocking deeper?
With a Discovery Kit or a small first order, picked from the range matrix; the buyer fact sheet keeps these terms beside the brand's certification and documents. The step-by-step online ordering walkthrough and all other Guides cover the rest.
Frequently asked questions
What discount does Endless Pure give retailers?
Your account shows your price. Commercial terms are available in your trade account once your business is verified.
What is the Endless Pure minimum order?
You can combine any products in any quantity to reach it. Commercial terms are available in your trade account once your business is verified.
Does Endless Pure ship to the UK, Switzerland and the USA?
Import duties or taxes may be charged on arrival. Commercial terms are available in your trade account once your business is verified.
Do I pay VAT on Endless Pure wholesale orders?
Do I need a contract to stock Endless Pure?
No. There is no annual contract and no purchase target; each order stands alone.
Can I get exclusivity for my town or region?
Not on a first order. Territory exclusivity can follow only after several consecutive orders and agreed KPIs that depend on your country. Write to [email protected] with your location, channel and order history.
Sources
- European Union, Your Europe, Cross-border VAT rules (2026). europa.eu Checked 2026-10-22.
- Service-Public.fr (DILA), Taux de TVA dans le secteur de l'hygiène et de la santé (2026). entreprendre.service-public.gouv.fr Checked 2026-10-22.
- European Commission, Taxation and Customs Union, VIES (VAT Information Exchange System) (2026). taxation-customs.ec.europa.eu Checked 2026-10-22.