About Endless Pure
Endless Pure range matrix: every SKU by need, segment and limits
Short answer
Endless Pure's current range has 20 SKUs across Bio-Retinol, Peptide & Anti-Age, PURE CALM and Essentials, plus SPF50 sticks, Bakuchiol Serum and eye patches. Use the matrix to pick by need and segment, and the evidence cards to brief staff without overclaiming.
Key facts
- Endless Pure offers an attractive margin up to 50%. Prices are available after registration.
- PURE CALM Light Moisturiser, PURE CALM Night Recovery Cream and the Eye Renewal Patches are fragrance-free and dermatologically tested.
- AHA Peeling contains 10% lactic acid; an industry safety panel cited by the FDA considers glycolic and lactic acid products safe at 10% or less, pH 3.5 or above, with daily sun protection.1
- Hexapeptide-11, the peptide in Double Peptide Serum, was studied in human fibroblasts and in a skin elasticity assessment in volunteers in 2015.2
- Sunscreens are regulated as drugs in the United States, so the SPF50 sticks are left out of US orders.3
- An ingredient study supports why an ingredient is used; it is not a claim for the finished product.4
This page maps every current Endless Pure SKU to a role, a need and a segment, with the limits a buyer should know before listing it. Company facts, terms and documents are on the supplier fact sheet.
Which products are in the range, and where does each fit?
Twenty SKUs. The table reads left to right as a buying decision: what the product does, who it is for, what is in it and what it retails for.
RRPs below include VAT. COSMOS level is listed where confirmed; "Certified" means ECOCERT COSMOS certified (Natural or Organic). The Eye Renewal Patches are not COSMOS certified.
| Line | Product | Role | Skin need | Best segment | COSMOS | Kit | Limits / notes |
|---|---|---|---|---|---|---|---|
| Bio-Retinol | Bio-Retinol Serum | Active serum, morning and/or evening | First anti-age, dull skin | Store, clinic | Certified | – | Plant alternative, not a retinoid; contains lactic acid, pair with SPF |
| Bio-Retinol | Bio-Retinol Elixir Moisturiser | Day and night moisturiser | First anti-age | Store, clinic | Natural | Editorial (50 ml) | Plant alternative, not a retinoid |
| Bio-Retinol | Bio-Retinol DUO | Serum + moisturiser set | First anti-age, gifting | Store | Certified | – | Entry and gift set |
| Stand-alone | Bakuchiol Serum | Anhydrous oil serum | Plant retinol alternative, dry skin | Store, clinic | Certified | – | Oil texture |
| Peptide & Anti-Age | Double Peptide Serum | Peptide serum | Mature skin, firmness routine | Clinic, pharmacy | Natural | Aesthetic Pro (30 ml) | Ferment filtrate supports preservation as well as conditioning |
| Peptide & Anti-Age | Anti-Age Day Cream | Day moisturiser | Mature skin | Pharmacy, clinic | Certified | – | Velvety texture; marine active + multi-molecular HA |
| Peptide & Anti-Age | Collagen Anti-Age Night Cream | Rich night cream | Dry, mature skin | Pharmacy, clinic | Certified | – | Rich texture: cocoa and shea butter, marine plankton extract |
| Peptide & Anti-Age | Peptide Smoothing Eye Cream | Eye cream | Eye area, mature skin | All | Certified | – | Ceramides; vegan |
| Peptide & Anti-Age | Peony&Rose Hydrating Serum | Hydrating gel serum | Dehydration | Store, clinic | Certified | – | Gel texture; rose water |
| PURE CALM | PURE CALM Light Moisturiser | Light daily moisturiser | Sensitive, reactive skin | Pharmacy | Certified | – | Fragrance-free; dermatologically tested; red algae extract, HA |
| PURE CALM | PURE CALM Night Recovery Cream | Night cream, 1–3 pumps | Sensitive, dry skin | Pharmacy, clinic | Organic | Clinical Care (50 ml) | Fragrance-free; dermatologically tested |
| PURE CALM | PURE CALM Oil-To-Milk Cleanser | Oil-to-milk cleanser | Sensitive-skin routine | Pharmacy | Certified | – | Cleansing step of the PURE CALM routine |
| Essentials | Hyaluronic Double Hydration Gel | Hydrating gel | Dehydration, all skin | All | Certified | – | Unisex; good post-treatment phase 2 step |
| Essentials | AHA Peeling | Overnight leave-on exfoliant | Dull, uneven texture | Clinic, store | Certified | – | 10% lactic acid + 1% HA; 1–2×/week; SPF next day |
| Essentials | Clarifying Foaming Gel | Foaming cleanser | All skin | All | Natural | Clinical Care, Editorial (200 ml) | Mild glucoside/glutamate surfactants; unisex |
| Essentials | Organic Micellar Water | Micellar cleanser | All skin, make-up removal | Clinic, pharmacy | Organic | Aesthetic Pro (200 ml) | HA, linden, camomile |
| Essentials | pH-balancing Hydrating Toner | Toner | All skin | All | Certified | – | Contains lactic acid |
| Sun & eye | Sun Protection Stick SPF50 (tinted) | Mineral SPF stick | Daily protection | All (EU, UK, CH) | Certified | – | Zinc oxide, titanium dioxide; not for US orders |
| Sun & eye | SPF50 Stick (no tint) | Mineral SPF stick | Daily protection, men | All (EU, UK, CH) | Certified | – | Not for US orders: sunscreens are OTC drugs there3 |
| Sun & eye | Eye Renewal Patches | Hydrogel eye patch, 15 minutes | Eye area, add-on sale | All | Not COSMOS certified | – | Fragrance-free; dermatologically tested; niacinamide, biofermented HA |
What is the evidence behind the hero products?
Six evidence cards, one per hero SKU. Each separates three things: what the key ingredients do, what research exists on those ingredients, and what is verified for the finished product. EU claims rules require claims to be supported and forbid implying that a product has an ingredient's properties when it does not, so keep shelf wording at the level of the third row.4
Bio-Retinol Serum
| Key actives (INCI) | Bidens Pilosa Extract; Lactic Acid; rosehip oil; Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate; aloe base |
|---|---|
| What they do | Bidens pilosa is the plant "bio-retinol"; lactic acid is an alpha hydroxy acid that exfoliates; rosehip oil supplies carotenoids; the two hyaluronic acid forms hold water at the surface |
| Ingredient-level evidence | A 2015 in vitro and ex vivo study of a supercritical CO2 Bidens pilosa extract reported higher collagen and elastin markers in human fibroblasts and skin fragments.5 AHA sun sensitivity is documented, and the FDA advises sun protection while using AHAs.1 |
| Verified for the finished product | ECOCERT COSMOS certified |
| Limits | Laboratory data on one specific extract, not a trial of this serum. Not vitamin A, so outside the EU retinol cap and warning.6 If a customer wants an ingredient with a human trial against retinol, bakuchiol has a 12-week randomised study of 44 people;7 that is the Bakuchiol Serum. |
Bio-Retinol Elixir Moisturiser
| Key actives (INCI) | Bidens Pilosa Extract; Dipalmitoyl Hydroxyproline; Alteromonas Ferment Extract; jojoba, mango butter, flaxseed oil; multi-molecular HA; Ascorbyl Palmitate; Tocopherol |
|---|---|
| What they do | Plant bio-retinol plus a marine ferment; dipalmitoyl hydroxyproline is a lipid-soluble form of hydroxyproline, an amino acid found in collagen; butters and oils give the cream body; ascorbyl palmitate and tocopherol are vitamin C and E forms |
| Ingredient-level evidence | Bidens pilosa: the same 2015 laboratory study.5 Alteromonas Ferment Extract is a marine ferment whose main component is an exopolysaccharide;8 marine bacterial exopolysaccharides and their skincare uses are reviewed in a 2023 paper.9 |
| Verified for the finished product | COSMOS Natural; in the Editorial Discovery Kit (50 ml) |
| Limits | Ingredient research only. |
PURE CALM Night Recovery Cream
| Key actives (INCI) | Aloe juice base; Hydrolyzed Rhodophyceae Extract (red algae); mango seed butter; jojoba; Sodium Hyaluronate, Hydrolyzed Hyaluronic Acid |
|---|---|
| What they do | A water-rich aloe base, butter and oil for comfort, red algae extract, and two forms of hyaluronic acid as humectants; hyaluronic acid is today made mainly by bacterial fermentation10 |
| Ingredient-level evidence | The case rests on formula design rather than one hero ingredient: the cream is fragrance-free. |
| Verified for the finished product | COSMOS Organic; dermatologically tested; fragrance-free; in the Clinical Care Discovery Kit (50 ml) |
| Limits | A cosmetic for sensitive and reactive skin, not a treatment for any skin condition. |
PURE CALM Light Moisturiser
| Key actives (INCI) | Red algae extract; African mango kernel butter; hyaluronic acid |
|---|---|
| What they do | A lighter-textured comfort moisturiser for day use, with a humectant and a light butter |
| Ingredient-level evidence | As for the night cream, the selling point is what the formula leaves out: it is fragrance-free. |
| Verified for the finished product | ECOCERT COSMOS certified; dermatologically tested; fragrance-free |
| Limits | No SPF: pair with an SPF50 stick in the morning (EU, UK and CH orders). Same no-treatment-claims rule as the night cream. |
Double Peptide Serum
| Key actives (INCI) | Hexapeptide-11; Dipalmitoyl Hydroxyproline; Leuconostoc/Radish Root Ferment Filtrate; Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate; ginkgo; blueberry seed oil; jojoba |
|---|---|
| What they do | Two collagen-themed actives (a peptide and a hydroxyproline derivative), a radish ferment filtrate and layered hyaluronic acid |
| Ingredient-level evidence | Hexapeptide-11 was studied in 2015 in human skin and lung fibroblasts in vitro, where it activated proteasome and antioxidant-response pathways, plus a skin elasticity assessment in volunteers.2 The radish ferment filtrate is classed as antimicrobial and skin conditioning and is widely used to support preservation.11 |
| Verified for the finished product | COSMOS Natural; in the Aesthetic Pro Discovery Kit (30 ml) |
| Limits | Peptide data come from the raw ingredient, at concentrations that may differ from the serum. Lead staff briefings with the peptide, and describe the ferment honestly as part of preservation. |
AHA Peeling
| Key actives (INCI) | Lactic Acid 10%; Hyaluronic Acid 1% |
|---|---|
| What they do | Lactic acid, one of the two most common alpha hydroxy acids in cosmetics,1 exfoliates the surface; hyaluronic acid adds a humectant |
| Ingredient-level evidence | The industry Cosmetic Ingredient Review panel, cited by the FDA, considers glycolic and lactic acid products safe at 10% or less, pH 3.5 or higher, with daily sun protection.1 The FDA reports raised UV sensitivity during glycolic acid use, reversible after stopping, and advises sunscreen during use and for a week after.1 |
| Verified for the finished product | ECOCERT COSMOS certified; 10% lactic acid and 1% hyaluronic acid in the formula |
| Limits | Leave on overnight, once or twice a week; SPF the next morning and through the week. Belongs in the last phase of any post-treatment routine. |
Which products should I pick for each customer need?
Start from the need your customers bring to the counter, not from the line names. Each row links to the guide that builds the full shelf or routine.
| Customer need | Lead products | Add-ons | Watch-outs | Full guide |
|---|---|---|---|---|
| Sensitive, reactive skin | PURE CALM Light Moisturiser, PURE CALM Night Recovery Cream | SPF50 stick, Eye Renewal Patches | Cosmetic care only; no treatment claims | Sensitive-skin shelf |
| First anti-age step | Bio-Retinol DUO, or Serum + Elixir separately | Peptide Smoothing Eye Cream, SPF50 stick | Pair with SPF; Bakuchiol Serum as the oil option | Retinol to bio-retinol |
| Mature or menopausal skin | Double Peptide Serum, Collagen Anti-Age Night Cream or PURE CALM Night Recovery Cream | Anti-Age Day Cream, Peptide Smoothing Eye Cream | Offer PURE CALM night for sensitive mature skin | Menopause shelf |
| After a professional treatment | Phase 1: PURE CALM Light + Night; phase 2: Hyaluronic Double Hydration Gel + SPF50 | Phase 3: Bio-Retinol, Double Peptide Serum, AHA Peeling | Lactic acid products (AHA Peeling, Bio-Retinol Serum, Toner) wait until the last phase | Post-treatment home care |
| Dull, uneven texture | AHA Peeling, Bio-Retinol Serum | pH-balancing Hydrating Toner, SPF50 stick | Never sell an AHA without the SPF | Routine bundles |
| Men, unisex | Clarifying Foaming Gel, Hyaluronic Double Hydration Gel | SPF50 Stick (no tint), Eye Renewal Patches | No dedicated men's line; position as unisex | Men's corner |
Frequently asked questions
How many products are in the Endless Pure range?
Twenty current SKUs: three Bio-Retinol products, five Peptide & Anti-Age products, three PURE CALM products, five Essentials, two SPF50 sticks, Bakuchiol Serum and Eye Renewal Patches.
Which Endless Pure product is best for a customer new to anti-ageing care?
Customers with sensitive skin can start with PURE CALM Light Moisturiser or Night Recovery Cream instead. Commercial terms are available in your trade account once your business is verified.
Can the Endless Pure AHA Peeling be used every night?
No. It is a 10% lactic acid leave-on for overnight use once or twice a week, followed by SPF the next morning.
Which Endless Pure products contain lactic acid?
AHA Peeling (10%), Bio-Retinol Serum and the pH-balancing Hydrating Toner. Place all three after the comfort phase in any post-treatment routine.
Is there clinical evidence for Endless Pure products?
The evidence cards on this page describe studies on key ingredients, such as Bidens pilosa extract and Hexapeptide-11. For finished products, the verified facts are COSMOS certification for every product except the eye patches and, for PURE CALM and the eye patches, dermatological testing.
What is the trade price of Endless Pure Bio-Retinol Serum?
Trade prices are not published. Commercial terms are available in your trade account once your business is verified.
Sources
- US Food and Drug Administration, Alpha Hydroxy Acids (content current as of 22 November 2022) (2022). www.fda.gov Checked 2026-10-22.
- Redox Biology, Sklirou AD, Ralli M, Dominguez M, Papassideri I, Skaltsounis AL, Trougakos IP. Hexapeptide-11 is a novel modulator of the proteostasis network in human diploid fibroblasts. Redox Biol 2015;5:205-215 (2015). doaj.org Checked 2026-10-22.
- US Food and Drug Administration, Sunscreen: How to Help Protect Your Skin from the Sun (2024). www.fda.gov Checked 2026-10-22.
- European Commission, Commission Regulation (EU) No 655/2013 of 10 July 2013 laying down common criteria for the justification of claims used in relation to cosmetic products (OJ L 190, 11.7.2013), Annex (2013). eur-lex.europa.eu Checked 2026-10-21.
- Evidence-Based Complementary and Alternative Medicine, Dieamant G, Pereda MDCV, Nogueira C, et al. Antiageing Mechanisms of a Standardized Supercritical CO2 Preparation of Black Jack (Bidens pilosa L.) in Human Fibroblasts and Skin Fragments. 2015:280529 (doi:10.1155/2015/280529) (2015). pmc.ncbi.nlm.nih.gov Checked 2026-10-22.
- European Union, Commission Regulation (EU) 2024/996 of 3 April 2024 amending Regulation (EC) No 1223/2009 as regards the use of Vitamin A, Alpha-Arbutin and Arbutin and certain substances with potential endocrine disrupting properties in cosmetic products (OJ L, 4.4.2024) (2024). eur-lex.europa.eu Checked 2026-10-21.
- British Association of Dermatologists, Plant extract found to rival leading anti-ageing skincare ingredient (press release, 21 November 2018) on Dhaliwal S, et al. Prospective, randomized, double-blind assessment of topical bakuchiol and retinol for facial photoageing. Br J Dermatol (doi:10.1111/bjd.16918) (2018). www.skinhealthinfo.org.uk Checked 2026-10-22.
- Evigrade (independent ingredient encyclopedia), Alteromonas Ferment Extract: ingredient profile (2026). www.evigrade.com Checked 2026-10-22.
- Marine Drugs, Benhadda F, et al. Marine versus Non-Marine Bacterial Exopolysaccharides and Their Skincare Applications. Mar Drugs 2023;21(11):582 (PMID 37999406, doi:10.3390/md21110582) (2023). pubmed.ncbi.nlm.nih.gov Checked 2026-10-21.
- Microbial Cell Factories, Liu L, Liu Y, Li J, Du G, Chen J. Microbial production of hyaluronic acid: current state, challenges, and perspectives. Microb Cell Fact 2011;10:99 (2011). pmc.ncbi.nlm.nih.gov Checked 2026-10-22.
- SpecialChem (cosmetic ingredient database), Leuconostoc/Radish Root Ferment Filtrate: INCI profile, origin and functions (2026). www.specialchem.com Checked 2026-10-22.