How-to

Payment terms in skincare wholesale: prepayment, net 30 and B2B pay-later

Endless Pure skincare products styled on a marble stand with dried grasses

Short answer

New wholesale accounts are usually prepaid by card or SEPA transfer; invoice terms such as net 30 or net 60 tend to come once a relationship has volume, or through a marketplace or B2B pay-later provider. In the EU, contractual payment periods between businesses should not exceed 60 days unless expressly agreed and not grossly unfair, and France caps them at 60 days from invoice or 45 days end of month. Endless Pure is prepaid by card or SEPA transfer; deferred payment is offered only to regular partners with large volumes, by individual agreement.

  • up to 50% Attractive margin
Partner accountCreate a trade account

Key facts

  • Under Directive 2011/7/EU, a contractual payment period between businesses should not exceed 60 calendar days unless expressly agreed and not grossly unfair to the creditor.1
  • In France, Article L441-10 of the Code de commerce caps agreed B2B payment terms at 60 days from the invoice date, or 45 days end of month if written in the contract; the default is 30 days after receipt of the goods.2
  • Late payers in France owe a fixed €40 recovery indemnity per invoice, and breaches of payment-term rules can be fined up to €2 million per breach for a company.2
  • On Faire, approved retailers on net 60 terms are charged 60 days after placing the order, or 60 days after shipping if the order takes more than 14 days to ship.3
  • Endless Pure offers an attractive margin up to 50%. Prices are available after registration.
  • Endless Pure is prepaid by card or SEPA transfer, with invoices available in the partner account; deferred payment is by individual agreement for regular, large-volume partners.

Which payment terms will a skincare supplier offer?

Four arrangements cover almost every wholesale account. Which one you get depends less on your size than on how long the supplier has known you.

OptionWhen you payWho carries credit riskWhat it costs youTypical for
Prepayment (card, SEPA transfer)Before the order shipsYouNothing extra; your cash is tied up until stock sellsNew accounts, small orders, brands selling direct
Invoice, net 30 / net 6030 or 60 days after invoiceSupplierSometimes a higher minimum or a credit checkEstablished accounts, distributors
B2B pay-later providerProvider pays the supplier; you pay the provider laterProviderA fee charged to the supplier, the buyer or bothOnline B2B shops that integrate a provider
Marketplace termsPlatform pays the brand; you pay the platformPlatformBuilt into platform commission and brand pricingRetailers buying several brands on one platform

A card gives you a payment trail and your issuer's chargeback process. A SEPA credit transfer is cheapest for both sides, but money sent to the wrong account is hard to get back.

What do B2B pay-later and marketplace terms look like?

B2B pay-later providers sit between buyer and supplier. Mondu describes invoice payment on 30–90 day terms and instalments over 3, 6 or 12 months for business buyers across more than 30 European countries.4 Billie offers Pay Later, Pay in X and Pay on Account, with the merchant paid upfront and the buyer choosing its terms.5 Neither homepage sets out who pays which fee, so ask the supplier at checkout. The supplier has to integrate the provider; you cannot bring one to a brand that does not offer it.

Marketplace terms. On Faire, approved retailers can use net 60: the invoice is charged automatically 60 days after the order is placed, or 60 days after shipping if the order takes more than 14 days to ship.3 Faire states that not all retailers qualify, that terms cannot be changed once an order is placed, and that if you lack enough available terms at checkout the order defaults to pay on shipment.63 Terms are a credit line: when it is used up, you prepay like everyone else.

What does the law say about B2B payment periods?

Two layers apply: an EU directive and the national law that transposes it.

RuleEU: Directive 2011/7/EUFrance: Code de commerce L441-10
No term agreedInterest due after 30 days from receipt of the invoice130 days after receipt of goods or performance of the service2
Longest agreed term60 days, unless expressly agreed and not grossly unfair to the creditor160 days from invoice date, or 45 days end of month if written in the contract2
Late-payment interestReference rate plus at least 8 percentage points1Without a contractual rate: ECB refinancing rate plus 10 points2
Fixed recovery costAt least1per invoice, to be stated in terms of sale and on invoices2
SanctionsSet nationallyUp to per breach for an individual, million for a company2

Member States had to transpose the directive by 16 March 2013,1 so every EU country has its own version; Germany, Italy or Spain may word the rules differently. Two practical points for a buyer. A supplier offering "net 90" in France is offering something the law caps. And prepayment is not a payment term at all, so these limits do not stop a supplier from asking for it.

This is a summary. For your own contracts, have a professional adviser review them.

How do payment terms change cash flow on a or order?

Terms change when the money leaves your account, not how much you make. Net 30 and net 60 are shown only for comparison; they are not Endless Pure standard terms.

Figures excl. VAT. A French buyer also pays 20% VAT on the invoice, normally recovered through its VAT return.

Cumulative sales
Day 0
Day 30about
Day 47about
Day 60about
Day 82
Own cash at its lowest
Net 30 (comparison)Net 60 (comparison)
Own cash at its lowestabout −on day 30never negative; about sold by day 60
Back to zeroabout day 54
Gross profit at sell-out

Two lessons. First, every column ends at the same profit; terms are a timing tool. Size the order to what you can sell, then worry about terms. The margin guide shows how RRP and trade price produce these figures.

How do you protect yourself when prepaying a new supplier?

Five checks, ten minutes, before the first payment:

  1. Pay the first order by card where you can. Card issuers run a chargeback process, and payment providers' buyer protection schemes can cover eligible purchases that do not arrive or are significantly not as described, under conditions set in their terms.7
  2. Check the company. Match the name on the pro-forma or checkout to the company details on the brand's website and to its VAT number in VIES.
  3. Check the IBAN holder name before a transfer. Since 9 October 2025, euro-area payment providers must offer verification of payee: your bank checks the name you enter against the account and warns you of a mismatch.8 A mismatch on a supplier payment is a stop sign.
  4. Distrust changed bank details. An email saying the supplier "has a new account" is the classic invoice fraud. Confirm by phone on a number you already had.
  5. Keep the paper trail. Order confirmation, invoice and delivery tracking in one folder.

When does it make sense to ask for terms?

After a few on-time reorders, not before. Suppliers grant terms to buyers whose volume and rhythm they know. Prepare three facts: how long you have bought from them, your average order value and how regularly you reorder. A steady replenishment rhythm is the best argument you have. The red flags guide covers the clauses to read once terms are offered.

How does Endless Pure handle payment?

Every standard order is prepaid. You can pay by card or by SEPA bank transfer. The rest of the terms are on the buyer fact sheet.

  • Invoices are issued and available in your partner account.
  • VAT: EU businesses with a verified VAT ID are invoiced under reverse charge; French businesses pay 20% French VAT. Businesses without an intra-EU VAT number can also open an account after a manual check of their registration number; their invoice includes VAT.
  • Deferred payment or payment on invoice is available only to regular partners with large volumes, by individual agreement. It is not offered on first orders.
  • No contract, no annual commitment, no purchase target.

Each order is produced as a fresh batch, with production time depending on the order volume, and reaches EU partners within up to 10 business days from dispatch, so you can plan the gap between paying and selling. Full terms are on the wholesale page and in the wholesale terms FAQ; the ordering steps are in place a wholesale order online. More in Guides.

Frequently asked questions

Do skincare brands give net 30 terms on a first order?

Rarely when you buy direct. Most brands ask new accounts to prepay and offer invoice terms once there is an order history. Marketplaces and B2B pay-later providers are the usual route to terms on a first order.

What is the maximum payment term a supplier can give me in France?

Agreed terms between businesses may not exceed 60 days from the invoice date, or 45 days end of month if written in the contract, under Article L441-10 of the Code de commerce.2 Specific sectors have their own rules; check with your accountant.

What does net 60 on Faire mean?

Approved retailers pay 60 days after placing the order, or 60 days after shipping if it takes more than 14 days to ship. Not every retailer qualifies, and terms cannot be changed after the order is placed.63

Is it safe to prepay a supplier I have never bought from?

It is normal practice. Pay by card for a first order where you can, check the supplier's company details, and check that the bank account name matches the company before a transfer.

Can I pay Endless Pure on invoice?

Standard orders are prepaid by card or SEPA transfer. Deferred payment is available only to regular partners with large volumes, by individual agreement.

Where do I find my Endless Pure invoices?

Invoices are available in your partner account.

Sources

  1. European Union, Directive 2011/7/EU on combating late payment in commercial transactions (recast) (2011). eur-lex.europa.eu Checked 2026-10-22.
  2. Ministère de l'Économie (DGCCRF), Délais de paiement : les règles à connaître (2025). www.economie.gouv.fr Checked 2026-10-22.
  3. Faire, How do I pay my invoices (Faire Help Center) (2026). www.faire.com Checked 2026-10-22.
  4. Mondu, Mondu: B2B payments and buy now, pay later (2026). www.mondu.ai Checked 2026-10-22.
  5. Billie, Billie: B2B buy now, pay later (2026). www.billie.io Checked 2026-10-22.
  6. Faire, How do retailers pay for orders? (Faire Help Center) (2026). www.faire.com Checked 2026-10-22.
  7. PayPal, Sécurité et protection PayPal (Protection des achats) (2026). www.paypal.com Checked 2026-10-22.
  8. European Union, Regulation (EU) 2024/886 on instant credit transfers in euro (Article 5c, verification of payee) (2024). eur-lex.europa.eu Checked 2026-10-22.